Music Video Research #2

Today me and my group began to watch numerous Music videos using VidZone brought to us by the Playstation 3 this is a example of a new technology that we had exploited we also spent quite a few hours looking through a range of different videos from different artists on channels TMF and 4 music, we watched them in there dozens whilst making notes to get some "ground rules" used in most music videos that will help us when we come to planning.

We came up with the following technical elements that appeared in most of the videos:

• Fast Edits
• Jump Cuts
• Post Production visual effects
• Moving camera work to convey energy
• Edits that reflect the tempo or structure of the song
• Lip Syncing
• Dynamic Performance
• Close-ups of the singer/Guitarist doing solo etc.
• Also the name of the song, artist and album appeared at the bottom at the beginning and end of every song.

We also did some reaserch about the ITV documentary mirrorball this programme featured a range of different music videos with the director of them talking about them a few of the videos that we watched were Jonas Akerlund "Ray of Light" , Cardigans "Favorite Game", Prodigy "Smack my bitch up". This documentary was a good source of information as it showed us-

The importance of editing

The promotional values that come with a controversial video such as Smack my bitch up

Directors point of view (Concept Development)

The Prodigy with their award for the highly controvertial smack ma bitch up.