We made sure that we had fast edits and jump cuts are displayed throughout the video as we found this was a major part of music videos. As I have already mentioned in my research we found that pretty much every music video we watched on VidZone and also the many music channels had fast edits and cuts. Another convention we found that popped up in most videos had Edits that reflect the tempo or structure of the song this was most evident in rock and heavy metal a prime example being The pretender by the Foo fighters up until the chorus the song has quite spaced out edits then as soon as Dave Grohl begins to shout the chorus the edits rapidly speed up. So in our video we used colour fades as well as close-ups of the lead singer and guitarist. we found throughout the videos we had watched in our research that had this all the way through so this was a convention we stuck to. Another convention that we followed was having titles at the beginning and end of the song.
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2. How effective is the combination of you main product and ancillary?
For our ancillary pieces we decided to create a Album cover and also a Website.
Our (album cover) is specifically matched with the theme of our song which was pills there was aface made of pills that I had taken from google images then dramatically edited on Adobe Photoshop.From all the audience feedback we gained we were told that the video and album cover fitted and worked well together. When designing the album cover we had the idea of filling the cover with pills to really make our theme obvious but we wanted to keep the cover similar to actual Queens of the Stone age album covers. The bands Album covers are simple and often focus on one image therefore will followed this tradition when making ours so it didn't look out of place when placed next to the others.
Most bands out there have something that makes there work recognisable this could be a name, symbol or picture to associate the band with. A prime example being Blink 1-8-2 there logo is spread throughout there merchandise t-shirts,mugs,bags just to name a few have there logo on for everybody to see.
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Above is Blink 182's logo anybody who knows anything about music will almost instanly link this to the the band. The point of a logo is it needs to be powerful and effective so people know who it is without a letter of text. Another example above is of Slipknot's logo it's a simple letter "S" but its reconisable becuase of the colours and font it's in again another example of a bold powerful band logo that everyone would notice if they saw it on the street. After reserching we discovered that Queens of the Stone age had no Logo, we found that the different typed of intersting fonts and texts worked in the same fashion on the older album covers for Queens of the Stone Age. From this we created an appealing font to use for our album cover. Having a name logo for our Queens of the Stone Age Album cover and band website incorporated synergy which is where different products work together to our advantage. In terms of the final outcome this worked very well.
Audience feedback really helped us in makeing our work a better product. We gathered feedback for three different sources these were Facebook comments, Private Screening and Questionnaires. As soon as the video was complete we uploaded it onto Facebook for people to see. We gained quite a few comments from the upload giving us helpful constructive critisim. From the comments left we recieved a good varied range of positive and negative points for us to think about and discuss. From each comment we got positive or negative we tryed our best to make the changes. Examples of this would be a comment that read - " - I like the video, it has a lot of potential, I especially like the beginning but I think you start to lose the audience with that really long point of view shot. You should think about changing it up or adding some variety to it." From this comment we were able to instantly make a big difference to our work very simply. We make three changes to our work these were adding different colour fades over that shot in time with the instrumentals, shot of Myself stumbling into Matt Roberts And the flashback of Myself drinking the Vodka.
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All previous comments and feeback we gained was from the drafts of our work. The third and final way of feedback gathering we did was giving out questionnaires of our finished video we were not going to make any changes after this. The questionnaire was made up of 5 simple questions these were -
1. Did you enjoy it? Yes/No
2. Are there any parts that you find particularly memorable? Yes/No, explain: _________
3. Is there anything you wished to see more of? Yes/No explain:_________
4. Is there anything you wished to see less of? Yes/No explain:_________
5. Would this look out of place on a Music Channel such as MTV, NME or Scuzz? Yes/No
We kept the questionnaire short so people didn't get bored filling it out and also so we could gain the information needed to find out if our work was successful.Out of the 10 questionnaires we gave out we recieved 5 completed ones back which isn't as many as we would have liked but we still had feedback we could work with and evaluate. The pie charts we put the information in are below.
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We got what we expected from these questionnaire results the main probelm was time and we used what we had to the best of our ability so we where happy with the final outcome. After these findings we uploaded the video back on facebook and recieved a few comment form people saying they we glad we took there advice. Overall the audience feedback has proved that it can help make your work better and more enjoyable for the people watching it.
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Throughout this task I have used a varied range of different new media technologies to make the work better and more interesting. In the Research part of my work was very helpful to us as it has 1000's of different videos from all different all different genres from Jazz to Death metal.Vidzone helped us massively in the understanding of the different themes that make up different types of music prime examples are hip-hop videos out of about 20 we watched 17 or 18 had Women,Money,Expensive cars in. In rap music is Bling and money this was evident in the videos we watched. Also we looked at rock videos as this was the most likely genre our song was going to be we found from watching a number of them that they all contain a lot of the same things such as Fast Edits, Lip Syncing, Close-ups of the singer/Guitarist doing solo also the name of the song, artist and album appeared at the bottom at the beginning and end of every song.
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